REPRESENT CM
In today’s sales and marketing landscape, collaboration plays a pivotal role in connecting reputable buyers with esteemed establishments, emphasizing quality throughout the process.
Despite the challenges posed by a global pandemic, our company has experienced remarkable growth. This growth can be attributed to the introduction of innovative and dynamic offerings, which have significantly enhanced hotel occupancies and turnover rates.
Drawing from extensive experience in hotel operations, revenue generation, and sales, we have successfully fulfilled our commitment to revenue enhancement. Leveraging our established relationships with buyers cultivated over the years, we have implemented new and inventive strategies to achieve this goal.
ABOUT US
With over 30 years of proven experience in hospitality, the inception of RepresentCM in 2017 felt like a natural progression. Led by Chantelle Mogg, our aim is to become the premier choice for exceptional outsourced sales and marketing management. Recently, we’ve expanded our sales support in Johannesburg and Durban.
Proficient in adept negotiation, sales, marketing, revenue management, contracting, and strategic planning, RepresentCM offers a dedicated team focused on delivering robust, transparent, and strategic sales, marketing, and revenue solutions for your business.
Having collaborated with prominent hospitality brands, major chain groups, and boutique hotels, we have a particular affinity for unique independent establishments, tailoring strategies to suit their individual needs.
Closing deals is our team’s forte, combining hunting and gathering skills to accelerate your success through direct, targeted actions, achieving desired outcomes swiftly.
We take pride in cultivating strong interpersonal relationships within our dynamic industry, valuing face-to-face networking as essential for business growth.
Our agility and ability to leverage our extensive industry connections have facilitated our growth even amidst global challenges. Our broad network spans all market segments, ensuring comprehensive support for sustained revenue generation.
Ultimately, our commitment lies in driving growth, profitability, and success for your business – a pledge we hold dear.
SOLUTIONS OFFERED
Sales Representation
- Targeted and property focused sales calls in Cape Town, Gauteng & KwaZulu Natal
- Product training to all industry markets globally
- Growing existing business accounts
- Introducing new business accounts
- Maintenance of these accounts
- Inclusion in hotel specific tradeshows and workshops, locally and globally
- Assistance with initial contracting where necessary
- Hosting and management of site visits to the hotel when necessary
- Assistance with revenue generation
Online Distribution Management
- Set-up of Property Management System, Channel Manager and Website Booking Engine
- Propose, sign-up and set-up of new channels
- Mapping of new channels to PMS / Channel Manager
- Audit of existing listings
- Maintaining of content scores to ensure good ranking on channels
- Facilitate contracts / relationships with OTA’s
- Optimize channel/distribution mix to increase revenue and occupancy
- Continuous assessment of channel performance
Rate & Revenue Management
- Defining pricing policy & rate strategy
- Setting up rate sheets – to include seasons, corporate and Tour Operator rates
- Defining cancellation policies
- Monthly forecast / pick-up reports which will include previous year’s figures as well as budget.
- Analysing booking patterns and forecasting reports to set-up / revise revenue strategy
- Create and maintain a 6/12 month forecast. Track against budget and previous year.
- Weekly, Fortnightly or Monthly pick-up analysis, strategy adjustments, reporting and recommendations.
- Initiating promotions to generate business at key times based on the 6/12 month forecast.
- Continuous research and assessment of industry promotions, trends and offerings
- Recommendations and implementation thereof based on the research and market trends
Reservation Management
- Efficient processing of email and OTA enquiries.
- Reservations are entered into your own booking/ reservation system with complete booking notes and guest correspondence.
- Provisional reservations are monitored, followed up on and released according to establishment policy to ensure maximum availability at all times.
OUR CLIENTS
We take pride in the trust our clients place in us. Our commitment to delivering exceptional services and exceeding expectations has earned us the confidence of industry leaders and innovators. We are honored to collaborate with the following esteemed organizations, who have chosen to partner with us.
To view our full list of properties please click the button below
TESTIMONIALS
ASSOCIATIONS
