Representation for Hotels and Lodges Across Africa

Sales & Trade Representation That Drives Bookings

Revenue, Distribution & Reservations Optimised for Performance

Strategic Digital Marketing to Grow Qualified Demand

Hospitality Growth, Built on Relationships and Results.

RepresentCM is a boutique hospitality representation agency supporting hotels and lodges across South Africa and Africa. We combine sales and trade representation, rates and revenue management, and strategic digital marketing to grow visibility, strengthen demand, and convert opportunities into bookings.

With a hands-on approach and deep industry expertise, we act as an extension of your in-house team - driving visibility, strengthening relationships, and maximising revenue potential. From trade representation and revenue management to digital marketing and social media strategy, we provide end-to-end solutions that turn awareness into bookings.

Our relationships are built on trust, transparency, and measurable impact - ensuring your property not only stands out, but succeeds in a competitive marketplace.

RepresentCM - your partner in growing brand presence, bookings, and profitability.

WHAT WE DO

Sales & Trade Representation

We provide hands-on sales and trade representation for hotels and lodges across South Africa and Africa. Through targeted sales calls, product training and account management, we connect your property with the right travel trade partners to grow demand and bookings.

Rates, Revenue & Reservations

We optimise rates, revenue and reservations performance for hotels and lodges across South Africa and Africa. From distribution and channel setup to forecasting, pick-up analysis and reservations management, we improve occupancy, profitability and booking performance.

STRATEGIC DIGITAL MARKETING

We deliver strategic digital marketing for hotels and lodges across South Africa and Africa to increase qualified demand and direct bookings. This includes SEO and AI-driven visibility, Google Ads and Meta advertising, campaign planning, and ongoing performance optimisation.

OUR FOOTPRINT

Cape Town

Gauteng

KwaZulu-Natal

Africa

WHY REPRESENTCM



Hands-On Partnership

We act as an extension of your team - practical, responsive support that keeps commercial performance moving.



Trade & Market Expertise

Strong travel trade relationships and deep hospitality knowledge to position your property with the right partners and markets.



Measurable Impact

Clear reporting and performance focus across sales, distribution and digital - aligned to bookings and revenue outcomes.

BRANDS WE REPRESENT

BRANDS WE REPRESENT

TESTIMONIALS

"In November 2025 I appointed Represent who jumped into phenomenal action, taking total control of my rates and revenue management, as well as my OTA management. In no time at all, they have correctly mapped the existing OTA’s and registered many new ones to increase our online presence. Changed all rates to be inline with competitors and the market. Adjusted our policies, to name but a few. Within 10 days of correcting everything, Kunjani Villas saw the most remarkable recovery, we were once again visible to the world - started November on a dismal 16% occupancy ending on a very strong 54%, considering the very poor base we started on. December, January, February and March have more than doubled revenue year on year. Kunjani Villas have once again gone from zero to hero, thanks to their commitment in saving what little bit of a bookable season I had left. A huge YES to our onward journey."

Pia Watermeyer - Kunjani Villas & Wines

"Since January 2021 we have had the privilege of Chantelle representing Lanzerac in the trade. Her amiable personality, vast experience and great relationships in the industry makes her the perfect fit for our brand, vision and sales goals. Like me, she is relationship driven and not in it for a ‘quick sale’. She is confident in what she does and is willing to make the hard calls when necessary for both herself, the property she represents and the clients she interacts with. I will not hesitate to recommend her for any brand that wants peace of mind with how they have representing them ‘on the road’. I am confident that she will add value to the right organisation from her first day working with you."

Emile Langenhoven - Lanzerac Hotel & Spa

"Chantelle has been working together with Providence Hospitality since 2018 and during this time she has taken our sales force function to the next level. She has and continues to be an amazing brand ambassador for each of the brands that she represents within our quality portfolio of hotels in South Africa. Chantelle has a phenomenal network across the tourism and travel sector, and she has always been an important part of our growing team and comes highly recommended!"

Neil Hughes - Providence Hospitality

"Auberge Burgundy has worked with Chantelle and her team since 2021. Our experience with Represent CM has only been pleasant. They are professional, helpful, and always willing to go the extra mile. Their knowledge and expertise in the industry can be seen in the passion they have for their work. I can most certainly recommend any company that is considering joining Represent CM, you will not be disappointed."

Estelle Hayward - Auberge Burgundy

Ready to Improve Distribution Performance and Revenue Outcomes? If you want a structured, hands-on approach to distribution, rate strategy, and reservations management, we’d love to discuss how we can support your property.