Sales & Trade Representation
RepresentCM provides professional sales and trade representation for hotels and lodges across South Africa and Africa, connecting you with key travel trade partners.
Trade Relationships
Established connections with tour operators, travel agents, DMCs and corporate buyers that translate into consistent, high-quality business.
Revenue Growth
Hands-on sales representation focused on measurable outcomes - stronger account performance, increased enquiries, and more bookings.
Market Coverage
On-the-ground representation in Cape Town, Gauteng and KwaZulu-Natal, with access to wider African and international trade markets.
Sales & Trade Representation
RepresentCM provides professional, tourism-focused sales and trade representation designed to elevate your property’s visibility within key travel and trade markets. Through strategic outreach and strong industry relationships, we help you grow your business and drive measurable results.
Hands-On Trade Representation That Drives Commercial Growth
We proactively promote your property to tour operators, travel agents, DMCs and corporate partners through direct sales calls, account management, product training, and participation in relevant trade shows and workshops. Our focus is on building strong, long-term relationships that translate into consistent, high-quality business, while also identifying new commercial opportunities aligned with your positioning.
RepresentCM acts as an extension of your team - representing your property in key markets, strengthening trade partnerships, and ensuring your offering is clearly understood, confidently sold, and consistently supported.
Our Approach
Our speciality lies in hands-on, personalised representation supported by strong travel trade relationships and a results-driven approach. We work closely with each client to ensure communication remains clear, market feedback is shared, and activity is aligned with commercial outcomes.
Service Deliverables
These deliverables outline how RepresentCM supports hotels and lodges with professional sales and trade representation across South Africa and Africa. Our work includes targeted sales calls, product training, account management and new business development, supported by trade shows and workshops, contracting assistance, site inspections and FAM trips, and regular reporting to keep performance on track.
Sales Calls, Training & Account Management
- Targeted and property-focused sales calls to target markets
- Representation in Cape Town, Gauteng, and KwaZulu-Natal
- Product training to industry markets globally
- Growing existing business accounts
- Introducing new business accounts
- Maintenance of these accounts
- Ongoing follow-ups, communication, and account support to keep relationships active and productive
Trade Shows, Workshops & Industry Presence
- Inclusion in hotel-specific trade shows and workshops, locally and internationally
- Representation at relevant roadshows and workshops to strengthen trade visibility and engagement
Contracting Support & Commercial Partnerships
- Assistance with Tour Operator contracting where necessary
- Assistance with Corporate contracting where necessary
- Support with contract negotiations
- Inclusion of brochure opportunities with Tour Operators
Site Visits, Familiarisation & Property Showcasing
- Hosting and management of site visits to the hotel
- Assistance with arranging FAM trips
- Coordination of travel trade and stakeholder visits where appropriate
Revenue & Exposure Support
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Assistance with revenue generation initiatives
- Introduction to various gated and specific booking platforms
Partner Communication & Database Marketing
- Emailers to our specific database for awareness and specials
Hands-On Trade Representation That Drives Commercial Growth
Sales and trade activity is focused across the following market segments:
- Tour Operators
- Travel Agents
- Corporate sector
- MICE industry (Meetings, Incentives, Conferences, and Exhibitions)
- Government sector
- Film industry
- Professional Conference Organisers
- Unions and Parastatals
Trade Shows, Roadshows and Workshops
Where relevant, RepresentCM may recommend participation in specific trade shows, workshops, or formal roadshows to support market exposure and lead generation.
- The client may choose to participate individually or share costs with non-competing hotels.
- Any participation fees for trade shows, roadshows, or workshops are additional third-party costs payable by the client.
Trade Shows, Roadshows and Workshops
Where relevant, RepresentCM may recommend participation in specific trade shows, workshops, or formal roadshows to support market exposure and lead generation.
- The client may choose to participate individually or share costs with non-competing hotels.
- Any participation fees for trade shows, roadshows, or workshops are additional third-party costs payable by the client.
Reporting
- Monthly progress reports and feedback to the client
- Market insights and strategic recommendations based on trade response and performance